Media effect on people – Stereotype

One of the most common causes of racism is stereotypes. Through all the sources of mass media such as television, radio, the internet, music, book and other like. The potential for stereotypes to build are of a definite possibility when a person, especially one that is very young, is exposed to stereotypes of a specific group for the first time, then that person will assume all are that way. Likewise, when a source is constantly displaying negative things about a particular race, then that will affect the overall opinions as well. This is also inline with the media representation theory which state that media tend to only project one version of reality, not reality itself and how a particular group of people or person identities are being presented to the audience.

An example of typical stereotypes in the America: Asian Americans Stereotypes

Very often, the media depicts Asians Americans college students as academic overachiever, nerdy individuals with poor social and communication skills. Studies suggest that this perception affect their interactions with peers as non-Asian college students are least likely to initiate friendship with Asian students during initial encounters(Zhang, Q., 2010). Therefore Asian Americans are more likely to be neglected by the majority. Asian Americans are also typically portrayed as hardworking, technologically savvy, diligent and law-abiding. Examples of this stereotype can be seen in the characters portrayed by George Huang in Law & Order: SVUCristina Yang in Grey’s Anatomy, and Archie Kao in CSI: Crime Scene Investigation.

The image of Asian Americans as a role model make other racial groups look inferior. As a result, Asian Americans might be more prone to  social problems such as discrimination, racial harassment and hate crime than other ethnic groups. This could also have psychological, emotional, and social impact on them, such as studying harder and longer, foregoing social life, bearing loneliness and isolation, and experiencing depression and stress.

Photograph showing a guy with an oriental mask(depicting Asians), alone in a dark room, doing double the work on the laptops.

The Asian American stereotypes example demonstrated the effect the media has  on influencing a person’s mind and their perceptions of the different groups of people.

Word count: 362


Stereotypical thinking causes racist results

Zhang, Q. (2010). Asian Americans beyond the model minority stereotype: The nerdy and the left out. Journal of International and Intercultural Communication, 3, 20-37.


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